Cultivating Clients for greater profitability

AIMS

A finite and increasingly competitive marketplace necessitate
that we intensively cultivate each client’s business – increasing the
range of business transacted to enhance the profitability of the
relationship.
Designed to enable participants to develop and refine techniques
to identify and address their clients’ needs – not only to win new
business, but also to increase the range of business completed
with existing clients.

OBJECTIVES

At the end of the course, you will be able to:

• Develop a focused client relationship strategy
• Plan and prepare effectively to meet current and prospective clients
• Build trust and confidence to win business
• Effectively identify client needs, concerns, priorities, and motivations
• Present your product/service in a more persuasive manner

Promote quality over price

WHO WILL BENEFIT?

Essential for anyone actively involved in business development and anyone involved in establishing or developing relationships with clients and who must balance the need to enhance profitability with the need to maintain and grow the long-term relationship.

2 days

Full course outline available below